How to promote iFOREX Europe
Hi there affiliates! We cherish all of your hard work and want to help you in any way we can. To make things easier for you, we’ve composed this list of guidelines, specifying the Dos and Don’ts of promoting iFOREX Europe. Take a look and all will become clear.
iFOREX Europe’s affiliates are only allowed to use official iFOREX Europe marketing materials. You can find those under the ‘Marketing tools’ tab. Can’t find something you need? Get in touch and we’ll do our best to assist. Remember: iFOREX Europe must review and approve all promotion materials as well as where you promote them.
Always add a risk warning
Since iFOREX Europe is regulated by CySEC and follows EU regulations, we have to meet very strict legal criteria. Whenever writing a review or promoting iFOREX Europe, always add a proper risk warning. In English the ESMA risk warning is as follows:
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 73.50% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
The risk warning must be in a readable font size and color.
If your site and promotional materials aren’t in English, let us know and we will be happy to supply the proper risk warning in the language of your choice.
The ESMA risk warning must be updated every three months.
No bonuses allowed
As a CySEC regulated broker, iFOREX Europe cannot offer any bonuses whatsoever.
Be realistic and balanced
As part of the legal requirements, all promotional materials must be balanced. If you speak about advantages, mention disadvantages. If you speak about potential profits, mention potential losses.
iFOREX Europe is a broker. We only provide trading services. We do not give investment advice and any training provided is general guidance regarding our site, trading tools and the market in general.
Don’t promise what we can’t deliver
Please don’t make any false promises or say things that sound right, but actually aren’t. Want some examples?
Don’t say 'Become a successful trader'
Do say 'you could succeed as a trader'
Don’t say 'You will profit'
Do say 'You could close successful deals'
Don’t say 'No fees'. Overnight financing can be viewed as a fee.
Do say 'No fees for opening or closing an account'.
Don’t say 'The best broker’, ‘The number one trading site’ or ‘iFOREX Europe offers the best trading conditions'.
Do say 'One of the best brokers’, ‘A leading trading site’ or ‘iFOREX Europe offers excellent trading conditions'.
Don’t say 'Trading is easy'
Do say 'iFOREX Europe’s platforms are user-friendly’ or ‘iFOREX Europe’s trading tools are easy to use'
Don’t say 'Specialised account managers', 'Professional traders to teach you', 'Investing coach'
Do say 'Dedicated account managers', 'trading coach' and 'relationship managers'
No beginners allowed
As a regulated broker in Europe, iFOREX Europe cannot offer services to people with no trading experience. We only serve traders, not beginners. Our platform requires experience in investing. We can’t offer to novice, beginners or ’no previous experience required’
Here are a few examples…
Don’t say 'Learn how to trade'.
Do say 'Expand your trading knowledge'.
Don’t say 'A personal trading coach will teach you how to trade'.
Do say 'Learn about iFOREX Europe’s platforms and services with free 1-on-1 training'.
Don’t say 'Start trading with free education resources'.
Do say 'Gain additional knowledge with free education resources'.
iFOREX Europe only deals in CFDs
Our traders can’t invest in shares, commodities, indices, currencies, cryptocurrencies and ETFs. Rather, they can invest in CFDs on shares or - if you prefer - trade cryptocurrency CFDs. Avoid incorrect statements such as ‘trade shares’ or ‘join the stock market’.
Don’t say'Trade Apple shares'.
Do say 'Trade Apple share CFDs'.
Don’t say 'Buy Bitcoin'.
Do say 'Invest in Bitcoin CFDs'.
* Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lichtenstein, Lithuania, Luxembourg, Malta, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and The Netherlands.
Have any questions? Contact us at Partners@activelyinvesting.com